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Business Management Resources: Books/ and eBooks

Information for business management students on demographics, marketing, small business start-up and companies.

Guide Index

The best resources are NOT free.  You will need to access these resources through the Library's website and login with your Bigfoot username and password. Example:

Username: SusanD5467       Password:**********

Reports and Articles (Databases)

Access article databases and eBooks through the Library website. For off-campus access, sign-in with your computer username;
 RobertS4578 and your on-campus password ******

Ebooks for Marketing & Business Plans

Access the EbscoHost eBook collection from off-campus via the Library Website. Sign in with your Bigfoot username and password.
Example: RobertS4578 and your password ******

Marketing & Business Management Reference Books in the SFCC Library

Who's buying by age  (R 338.7709 WHOS 2007)

 New Strategist Publications, Inc.; United States. Bureau of Labor Statistics.

 2007 2nd ed.  191 p. : ill. ; 28 cm. Ithaca, New York : New Strategist, ; ISBN: 1933588519 9781933588513


A to Z guide to American consumers : quick links to free demographics (R 339.4709 RUSSELL 2008) New Stategists, 2008. 


American men and women : demographics of the sexes / (R 305.3097 AMERICA)

  New Strategist Publications, Inc.2000; xvi, 440 p. 


American generations : who they are and how they live / (R 339.4109 AMERICA 2005)

Author: Mitchell, Susan, Publication: Ithaca, N.Y. : New Strategist Publications, 2005.

Series includes:   Generation X : Americans born 1965 to 1976 (Ref 658.8348 GENERAT) and

The Millennials : Americans born 1977 to 1994 (Ref 658.8348 MILLENN ) 2006.


Racial and ethnic diversity : Asians, Blacks, Hispanics, Native Americans, and whites / (R 317.3 RUSSELL)

 The latest edition of this resource text for researchers and policy makers provides a profile of America and an update to 2000 census data, revealing the patterns of change that are reshaping society. The text details the social and economic well-being of American Indians, Asians, blacks, Hispanics, and non-Hispanic whites, presenting a snapshot of each of these populations and how they compare and contrast with one another. The material is organized into five sections on the major racial and ethnic groups, followed by a sixth section for the total population. Each section includes chapters on education, health, housing, income, labor force, living arrangements, population, spending, and wealth. Also included is a seventh section on attitudes and behavior by race and Hispanic origin. The fifth edition has been revised and expanded throughout to incorporate new data from a variety of government sources. Annotation ©2006 Book News, Inc.,

   Author: Russell, Cheryl, Publication: Ithaca, N.Y. : New Strategist Publications, 2006


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