Graphic Design: Business Side

How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? This book delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice.

This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

It's essential that any graphic designer operating independently have this practical reference.

For long time designers, students, and those starting their careers, this book will prove an invaluable guide to the history, controversies, milestones, and everyday foibles of working, living, and thinking as a graphic designer.