Marketing, Demographics & Advertising: Demographics and Business Resources

Best Customers analyzes household spending on a particular product or service, showing average spending, indexed spending, and market share of spending by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder.

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Examines how much American households spend on hundreds of products and services by demographics including age, income, household type, region of residence, race and Hispanic origin, and educational attainment. Products and services examined include apparel, entertainment, financial products and services, food, alcohol, gifts, health care, household furnishings, shelter and utilities, personal care, reading, education, tobacco, and transportation.

Provides a demographic and socioeconomic profile of the Millennial generation. Includes statistics on the education, living arrangements, labor force participation, health, incomes, spending, and time use of the youngest generation and its parents.

This text presents a statistical portrait of "Generation X," those Americans who followed the Baby Boom and span the ages of 30 to 41 as of the year 2006. The data is presented in chapters covering education, health, housing, income, labor force participation, living arrangements, spending, time use, and wealth.

Describes world famous marketing campaigns.

Based on data collected by the Bureau of Labor Statistics' Consumer Expenditure Survey.
eBook available through Gale Virtual Reference. Click image to access.

Best Customers analyzes household spending on a particular product or service, showing average spending, indexed spending, and market share of spending by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder.