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Marketing, Demographics & Advertising   Tags: business, demographics, management, marketing, nancy kennedy, social media  

Business Management students guide to marketing statistics, demographics and government resources.
Last Updated: Sep 19, 2014 URL: Print Guide RSS Updates

Marketing Print Page

Business publications online


Reference Books

Most marketing books are found in 658.8  Check the book and video catalog for more titles.

Cover Art
Generation X
Call Number: Library use only R 658.8348 GENERAT 2006
ISBN: 1885070896
Publication Date: 2006-06

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Business Plan Handbook - Gale Editors (Editor)
Call Number: eBOOK!! SFCC has print & eBooks
ISBN: 9780787666828
Publication Date: 2004-2010
Search within Business Plans volumes

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Encyclopedia of Major Marketing Campaigns - Thomas Riggs (Editor)
Call Number: R 659.1097 ENCYCLO
ISBN: 9780787630423
Publication Date: 2000
Describes world famous marketing campaigns.

More Books

Other books


Marketing Information

Login off-campus with SFCC computing sign-in  without @Bigfoot   Username:  Davidg4532   password: *************
  • Consumer Behavior 2013 - eBook pdf
    Different sign-in! Enter your SFCC computer username WITH @Bigfoot.
    Username:ThomasD4591@bigfoot (on campus) Password:*******
    Great spot for researching trends and possible marketing opportunities. See the Librarian for access.
  • Best Customers -eBook
    Enter your campus computing name and password
    Useful for locating your target audience.
  • Spokane Business
    Use your city or county card to access Demographics Now. This is especially helpful for identifying geographic targets.

    If you don't have a Spokane public or county library card see the librarian for help accessing these resources.

  • Who's Buying What by Age
    Based on data collected by the Bureau of Labor Statistics' Consumer Expenditure Survey.
  • The Millenials - eBook
    Millennials ranged in age from 18 to 35 in 2012. They numbered 76 million and accounted for 24.7 percent of the total population—almost equal to the Baby Boom's 25.0 percent share. A special section in this book profiles the generation that follows Millennials—born in 1995 or later (the oldest turned 17 in 2012) and now comprising the nation's children.

    Eleven chapters are organized alphabetically: Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Time Use, Spending, and Wealth. The section on the iGeneration is divided into nine chapters that examine the characteristics of families with children: Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Time Use, and Spending.
  • American Attitudes
    Chronicles the changes and consistencies in the attitudes of the American public on numerous social topics over the past thirty years.
  • Marketing Charts
    Charts may be downloaded. Search by product or service.
  • Gale Business Insights Handbook of Social Media Marketing.
    Articles on all aspects of social media marketing.
  • Household spending who spends how much on what - eBook pdf
    Enter your campus computing name and password
    Username:ThomasD4591@bigfoot (on campus) Password:*******
    Examines how much American households spend on hundreds of products and services by demographics including age, income, household type, region of residence, race and Hispanic origin, and educational attainment. Products and services examined include apparel, entertainment, financial products and services, food, alcohol, gifts, health care, household furnishings, shelter and utilities, personal care, reading, education, tobacco, and transportation. Data derived from the Consumer Expenditure Survey.
  • VALS Types - Psychographics
    Link to types indicated in the Values and Lifestyles survey.
  • Pew Research Center
    The Pew Research Center is a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world.
  • Social Media Marketing
    Articles, documents and books
  • American Time Use Survey. Bureau of Labor Statistics
    Quick guide to how we spend our time.
  • Consumer Expenditure Survey. Report 2013
    The Bureau of Labor Statistics provides information on the buying habits of American consumers, including data on their expenditures, income, and unit (families and single consumers) characteristics.
  • Books on Marketing
    For more specifics on specific types of marketing see our print book. Most check-out for 3 weeks

Government Web Sites for Marketing


More eBooks

Cover Art
American Attitudes - New Strategist Publications (Editor)
ISBN: 9781935114758
Publication Date: 2010
Chronicles the changes and consistencies in the attitudes of the American public on numerous social topics over the past thirty years.

Cover Art
The Millennials - New Strategist Publications
ISBN: 9781937737023
Publication Date: 2012-06-15

Cover Art
Who's Buying by Age
Publication Date: 2013

Cover Art
Business: The Ultimate Guide - Marketing - Jonathan Law
Call Number: eBook Credo
ISBN: 9781408128114
Publication Date: 2011



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