Marketing, Demographics & Advertising   Tags: business, demographics, management, marketing, nancy kennedy, social media  

Includes the Spokesman Review and Wall Street Journal as well as the databases ABI Inform and Trade and Industry news database

Leadership, Entrepreneurship, Finance, Business History & Marketing are among the topics.

Print copies available in the SFCC Library.

Links to Advertising Age indexed in several databases. Paper copies are also available in the library.

Advanced search is also available.

SFCC/SCC book and video catalog

The "Millennial generation" are entering the workforce, while others are still children living with their parent(s). It's about time to pay serious attention to this second largest American generation. The book editors present information on trends relating to those born between 1977 and 1994, includes demographics, time use (a new chapter), health, and wealth. Though their incomes tend to be low, few are slackers in terms of delinquent behaviour

This text presents a statistical portrait of "Generation X," those Americans who followed the Baby Boom and span the ages of 30 to 41 as of the year 2006. The data is presented in chapters covering education, health, housing, income, labor force participation, living arrangements, spending, time use, and wealth.

Profiles 500 important marketing campaigns explaining the historical significance, target market and outcome of the campaign.

Marketline / Datamonitor

2010 census demographics.

The Community Indicators Initiative of Spokane seeks to improve local, public decision-making by providing relevant data in an easily navigable website.

Also see American Factfinder

Basic census information by state, city, and county

Quickest route to census data. Ask if you need help formulating census tables.

Useful for locating your target audience. Login with your computer username JanetW3412 use @Bigfoot if on campus. [@sfcc for faculty & staff]

PDF eBook requires campus computing sign-in JohnathanD4532 students use @bigfoot if on campus. Great spot for researching consumption trends and new marketing opportunities.

Data from the U.S. Bureau of Labor Statistics

Update of 2011 spending issues.

Examines how much American households spend on hundreds of products and services by demographics including age, income, household type, region of residence, race and Hispanic origin, and educational attainment. Products and services examined include apparel, entertainment, financial products and services, food, alcohol, gifts, health care, household furnishings, shelter and utilities, personal care, reading, education, tobacco, and transportation.

2012 report

Link to types indicated in the Values and Lifestyles survey.