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Information for business management students on demographics, marketing, small business start-up and companies.
Last Updated: Mar 11, 2015 URL: Print Guide RSS Updates

Books/ and eBooks Print Page

Guide Index

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Ebooks for Marketing & Business Plans

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  • Business Plans
    A few samples and advice on strategies and planning.
  • Business Plans Handbook.
    Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses. Presents sample plans taken from businesses in the manufacturing, retail and service industries which serve as examples of how to approach, structure and compose business plans.Older volumes available from SFCC Library
  • Consumer Behavior 2013
    The first post recession edition. The full-text pdf book includes detailed information on consumer demographics, intentions, trends, actions, socially conscious consumerism, and more by various demographic criteria. Note: the Library has earlier editions of this work if you need comparative statistics over time.
  • Consumer Expenditure Survey
    Bureau of Labor Statistics
  • American Attitudes: Who Thinks What about the Issues that Shape Our Lives
    The 6th edition of American Attitudes brings you the results from the latest GSS, fielded in 2008. ... This edition examines changes in the public's attitudes over the past three decades, but also providing a demographic breakdown of those attitudes question by question. In hundreds of tables, the sixth edition of American Attitudes taps into the GSS gold mine, revealing what the public thinks about topics ranging from gay marriage to the American Dream, how Americans feel about their financial status, their hopes for their children, how often they socialize and with whom, their religious beliefs, political leanings, and working conditions. It shows those answers by the demographics that shape perspective....
  • American Incomes: Demographics of Who has Money
    AI Looks at household income trends by age, household type, race and ethnicity, education, region of residence, and work status and examines trends in the incomes of men and women by a variety of demographic characteristics. It includes an analysis of hard-toget
    discretionary income figures.
  • Best Customers: Demographics of Consumer Demand
    Based on data from the Bureau of Labor Statistics’ Consumer Expenditure Survey, Best Customers examines spending patterns by the demographic characteristics of households. For most consumer products and services, demographics drive demand. Best Customers analyzes household spending on more than 300 products and services by age of householder, household income,
    household type, race and Hispanic origin of householder, region of residence, and educational
    attainment....From the Intro
  • Doing Business International
    From the World Bank's International Finance Corporation
  • Gale Business Insights Handbook of Social Media Marketing
    The Gale Business Insights Handbook of Social Media Marketing examines the questions, “What is social media marketing?” and “How can it be used in my business?” This volume focuses on building an internal business case for using social media, highlighting its importance, the benefits it can provide, and how to implement a successful strategy and measure its effectiveness. Entries examine such topics as the types of social media and their followers, how to increase discoverability, how to define and protect your brand, legal challenges with social media, and more.
  • Household Spending: Who Spends How Much on What
    Household Spending is based on unpublished data collected by the Bureau of Labor Statistics’ Consumer Expenditure Survey. This book analyze the data in a variety of ways, calculating household spending indexes, total household spending, and household market shares.
  • Market Research in Practice
    This book is an introduction to market research. It seeks to give the reader a taste of the whole process from planning a project and executing it, through to analysis and presenting the findings. It is aimed at students who need to understand the theory of the subject as well as people who want to carry out or manage their own surveys. Essentially it is a practical book, hence its title, and it is written by practitioners as this is what we do for our day job. Our aim is to educate you, of course, but also to enthuse you in this most wonderful subject, which we guarantee will absorb, frustrate and mainly satisfy you as your skills are developed.

    Good market intelligence can have a huge return on investment. A market research study costing between $40,000 and $200,000 (a typical expenditure range for many market research studies) can generate or save many times that amount in extra customer revenue or the avoidance of a bad investment decision.
  • The Millennials
    The Millennials: Americans Born 1977 to 1994 provides a demographic and socioeconomic profile of the generation that is, as of 2012, comprised entirely of adults....The naming of new generations is the sport of marketers. Behind the effort, however, is a serious attempt to identify the shared characteristics of a group of people. By naming the generations, businesses and policymakers can make better sense of the chaotic jumble of more than 300 million diverse and individualistic Americans.
  • Who's Buying by Age
    The spending data in Who's Buying by Age are based on the Bureau of Labor Statistics' Consumer Expenditure Survey, an ongoing, nationwide survey of household spending. The Consumer Expenditure Survey is a complete accounting of household expenditures. It includes everything from big-ticket items such as homes and cars, to small purchases like laundry detergent and videos. The survey does not include expenditures by government, businesses, or institutions

Reports and Articles (Databases)

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Marketing & Business Management Print

Who's buying by age  (Reference  338.7709 WHOS 2007)

 New Strategist Publications, Inc.; United States. Bureau of Labor Statistics.

 2007 2nd ed.  191 p. : ill. ; 28 cm. Ithaca, New York : New Strategist, ; ISBN: 1933588519 9781933588513


A to Z guide to American consumers : quick links to free demographics (Ref 339.4709 RUSSELL 2008) New Stategists, 2008. 


American men and women : demographics of the sexes / (Ref. 305.3097 AMERICA)

  New Strategist Publications, Inc.2000; xvi, 440 p. 


American generations : who they are and how they live / (R 339.4109 AMERICA 2005)

Author: Mitchell, Susan, Publication: Ithaca, N.Y. : New Strategist Publications, 2005.

Series includes:   Generation X : Americans born 1965 to 1976 (Ref 658.8348 GENERAT) and

The Millennials : Americans born 1977 to 1994 (Ref 658.8348 MILLENN ) 2006.


Racial and ethnic diversity : Asians, Blacks, Hispanics, Native Americans, and whites / (Ref 317.3 RUSSELL)

 The latest edition of this resource text for researchers and policy makers provides a profile of America and an update to 2000 census data, revealing the patterns of change that are reshaping society. The text details the social and economic well-being of American Indians, Asians, blacks, Hispanics, and non-Hispanic whites, presenting a snapshot of each of these populations and how they compare and contrast with one another. The material is organized into five sections on the major racial and ethnic groups, followed by a sixth section for the total population. Each section includes chapters on education, health, housing, income, labor force, living arrangements, population, spending, and wealth. Also included is a seventh section on attitudes and behavior by race and Hispanic origin. The fifth edition has been revised and expanded throughout to incorporate new data from a variety of government sources. Annotation ©2006 Book News, Inc.,

   Author: Russell, Cheryl, Publication: Ithaca, N.Y. : New Strategist Publications, 2006



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