Social Media Reports
- Social Media Usage 2015 . Pew ResearchThe figures reported here are for social media usage among all adults, not just among those Americans who are internet users.
- PR Daily - Social MediaPR (Public Relations) social media section. Lots of suggestions for marketing.
- 29 Social Media Stats (2012)Search PR Daily for more.
Social Media Marketing Documents
Research on the Media
- NielsenFind graphics on who owns what device: TV, smartphones, tablets etc.
- The New Digital American Family. Nielsen. April 2011Understanding family dynamics, media and purchasing behavior trends
- Navigating News Online: Where people Go, How They Get There and What Lures Them AwayMay 9, 2011
Even the top brand news sites depend greatly on “casual users,” people who visit just a few times per month and spend only a few minutes at a site over that time span. - Chronicling America: Historic American NewspapersIncludes several early Washington papers including those representing the labor movement.
Advertising and Social Media
- Poynter on Social MediaArticles from the Poynter Institute on social Media in journalism.
Additional articles on advertising and social media can be found in Proquest and Academic Search Complete databases.
- Gale Business Insights Handbook of Social Media MarketingBusiness reference book on all aspects of social media marketing. Sign in with your Bigfoot username and password
Username: CharlesD4578
Password:********* - Wall Street Journal Here, Tweeting Is a Class RequirementBusinesses including Sprint Nextel Corp., Levi Strauss & Co. and Mattel Inc. are sponsoring college classes and graduate-level research to get help with their online marketing from the young and hyperconnected.
Books
Gale Business Insights Handbooks of Social Media MarketingCall Number: eBookPublication Date: 2013Business reference book on all aspects of social media marketing.
eBook available through Gale Virtual Reference. Click image to access.
SocialCorp by Call Number: 658.45 POSTMANISBN: 9780321580085Publication Date: 2008Postman (communications consultant) has crafted a guide advising companies on how to strategically use social media. He covers a wide range of social media, including blogs, microblogs such as Twitter, networking groups such as LinkedIn and Facebook, wikis, video-sharing sites such as YouTube, and virtual worlds such as Second Life. The premise of the book is that the adept use of social media is a competitive advantage for companies and a core skill for businesspeople. Postman suggests that many new media tools can be effectively used in combination, that is, as a mashup. He aptly emphasizes new trends such as the rapidly increasingly use of brief video clips in social media. This book also provides savvy coverage of ethical considerations, corporate identity management with social media, and government regulation. Major strengths of this work include a 16-page social media terms glossary and effective use of case studies and examples to show how companies use social media to connect with employees, shareholders, business partners, and customers.
Public Parts by Call Number: 302.3028 JARVISISBN: 9781451636000Publication Date: 2011-09-27"A visionary and optimistic thinker examines the tension between privacy and publicness that is transforming how we form communities, create identities, do business, and live our lives.
Thanks to the internet, we now live—more and more—in public. More than 750 million people (and half of all Americans) use Facebook, where we share a billion times a day. The collective voice of Twitter echoes instantly 100 million times daily..." Google Books review
Alternative and Activist New Media by Call Number: 302.23 LIEVROUISBN: 9780745641836Publication Date: 2011-03-01The author observes that people have adapted existing media technologies to suit their own needs, reusing or repackaging content for new purposes. She identifies five genres of alternative and activist new media: culture jamming, alternative computing, participatory journalism, mediated mobilization, and commons knowledge. In addition, her approach is more comprehensive and extends to international protests coordinated with the use of new media.... Lievrouw ...demonstrates her knowledge of the subject. Providing theory and practical examples, the book will be useful not only to media scholars but also to those interested in politics and social change. Choice by D. Caristi
