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Marketing, Demographics & Advertising: Marketing
Business Management students guide to marketing statistics, demographics and government resources.
Best Customers analyzes household spending on a particular product or service, showing average spending, indexed spending, and market share of spending by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder.
Provides a demographic and socioeconomic profile of the Millennial generation. Includes statistics on the education, living arrangements, labor force participation, health, incomes, spending, and time use of the youngest generation and its parents.
Charts the changes and consistencies in the attitudes of the American Public on numerous social topics over the past thirty years.
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Examines how much American households spend on hundreds of products and services by demographics including age, income, household type, region of residence, race and Hispanic origin, and educational attainment. Products and services examined include apparel, entertainment, financial products and services, food, alcohol, gifts, health care, household furnishings, shelter and utilities, personal care, reading, education, tobacco, and transportation.