Call Number: 658.45 POSTMAN
Publication Date: 2008
Postman (communications consultant) has crafted a guide advising companies on how to strategically use social media. He covers a wide range of social media, including blogs, microblogs such as Twitter, networking groups such as LinkedIn and Facebook, wikis, video-sharing sites such as YouTube, and virtual worlds such as Second Life. The premise of the book is that the adept use of social media is a competitive advantage for companies and a core skill for businesspeople. Postman suggests that many new media tools can be effectively used in combination, that is, as a mashup. He aptly emphasizes new trends such as the rapidly increasingly use of brief video clips in social media. This book also provides savvy coverage of ethical considerations, corporate identity management with social media, and government regulation. Major strengths of this work include a 16-page social media terms glossary and effective use of case studies and examples to show how companies use social media to connect with employees, shareholders, business partners, and customers.